Danielle Burton Content Writer Portfolio

Turning Content into Clicks, Conversions, and Conversations

Website copy, blog content, SEO optimized writing, and digital storytelling for growing brands.

My portfolio highlights writing that balances creativity, clarity, and measurable results.

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Cruise vs. All-Inclusive: Discover Your Perfect Vacation Match Based on Travel Style

Cruise vs all inclusive resorts explained by travel style. Compare pace, dining, costs, and destinations to choose the right vacation.

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SAFELEND CANADA: Car With Finance in Canada, What Are Your Options AFTER You Sign?

This content was created to help consumers understand auto loan refinancing without confusion or pressure. The focus was on clarity, factual accuracy, and accessibility while aligning with SEO fundamentals to support long term search visibility and brand credibility.

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carry on vs checked luggage with plane in background

TRAVEL: Carry On vs Checked Luggage, Which Is Better For Your Trip?

This article was written as a practical decision guide rather than a simple pros and cons list. The goal was to reduce travel stress by clearly outlining when carry on luggage works best, when checked luggage is the better option, and how airline policies and personal travel needs factor into the decision. The content is structured for readability, search visibility, and long term usefulness.

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DB SOLUTIONS: How Good Travel Blogs Rank in 2026, and What Writers Need to Know About AI Search

This post explores how quality travel blogs rank in the evolving landscape of SEO and AI search. I focus on core principles of search intent, structure, and readability that help content perform long term.

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DB SOLUTIONS: Digital Marketing for Small Business, What Actually Works in 2026

This piece focuses on digital marketing for small business in 2026. I integrated research, search intent, and actionable takeaways while structuring the post so it would be both informative and optimized for SEO.

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What Are The Top Caribbean Cruise Ship Destinations Worth Considering

Explore popular Caribbean cruise ship destinations and compare Eastern, Western, and Southern itineraries to choose the cruise that fits your travel style and pace.

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ABOUT ME

I am a content writer and digital content strategist who uses AI as a creative and research tool, not a shortcut. It helps support strategy, ideation, and optimization while ensuring every piece of content is carefully written, refined, and purpose driven.

My experience spans to blog writing, website optimization, and AEO and GEO techniques that make content discoverable not only on Google but also across AI powered search environments. I create search optimized content that is clear, engaging, and designed to help brands connect and grow online.

Every word I write has intention, whether it is to rank, educate, or inspire, resulting in content that feels human, helpful, and aligned with both brand voice and business goals.

Core Skills

Content Marketing & SEO:

SEO-driven content strategy and Optimization, keyword research, internal linking, AEO (Answer Engine Optimization)

Editorial & Writing:

Copy editing, brand voice consistency, blog writing, GEO (Generative Engine Optimization)

Analytics & Tools:

Frase, Ahrefs, Google Analytics (GA4), Grammarly, ChatGPT, Claude, Semrush, Gemini

Content Platforms:

Canva Pro, Meta Ads Manager, Wix, Shopify, Mailchimp

ABOUT MY APPROACH

How I Work

Every project starts with understanding the audience, the brand voice, and the goal of the content. I use AI to support research, ideation, SEO optimization, and structure, while all final copy is reviewed, refined, and written with clarity and tone in mind. This approach allows me to create content efficiently without sacrificing originality, accuracy, or brand consistency.

I focus on writing content that is informative, trustworthy, and easy to understand, whether that content is educational, promotional, or narrative driven.

FEATURED PROJECTS

Project #1

Client: SafeLend Canada Ltd.

Website: www.safelend.ca

Industry: Financial Services, Auto Loan Refinancing

Role & Scope:

Full website content creation, with accessibility guidelines
Blog writing optimized for SEO, AEO, and GEO
SEO focused website and landing page copy
Educational financial and consumer content
Social Ad creative and campaign copy
Meta Ads campaign setup, management, and optimization

What I Did:

Wrote and structured all website copy for SafeLend Canada
Developed homepage, service pages, and educational content
Simplified complex auto refinancing concepts for Canadian consumers
Built trust and credibility through clear, transparent messaging

Results and Impact:

Established a strong content foundation supporting organic discovery
Improved customer education and lead generation
Balanced regulatory sensitivity with clear, approachable language
Built website and brought domain rating from 0-32

Website Build, copy and optimization
SEO optimized headings and metadata

Website

Educational blog articles on Auto Refinancing and Financial Literacy
SEO Optimized and metadata
Keyword research and top ranked
Created podcasts for articles

Content

Social Media captions and post copy
Social Media creative and campaign copy
Paid Ad Headlines, descriptions

Social

Project #2

Let's Work Together

Client: Lake Weeds Away Inc.

Website: www.lakeweedsaway.ca

Industry: Waterfront and Environmental Services

Role and Scope:

Full website content creation and blog writing
Product and service descriptions
SEO optimized website content
Tradeshow brochures, handouts, and print materials

What I Did:

Created website and blog content to educate waterfront property owners on aquatic weed control
Positioned the brand as knowledgeable, responsible, and solution focused
Balanced environmental awareness with practical, easy to understand guidance
Developed creative and messaging and Meta ad copy aligned with website content
Supported awareness and lead generation through consistent messaging and calls to action

Results and Impact:

Supported organic search visibility and long term discoverability
Improved customer education around available solutions and products
Strengthened paid campaign performance through aligned messaging
Client sales improved drastically throughout the year to have their best sales ever

Website Build, copy and optimization
SEO optimized headings and metadata

Website

Lake Weeds Away Tri-Fold Brochure Handout

Educational blog articles
Product focused content
SEO Optimized and metadata
Keyword research and top ranked
Promotional Material created and printed for trade shows

Content & Promotional

Social Media captions and post copy
Social Media creative and campaign copy
Meta Ad Headlines, primary text, and CTA's
Meta ad campaigns built and monitored/adjusted

Social

Project #3

Client: MUSKOKA OUTLAWS BASEBALL ACADEMY

Website: www.muskokaoutlaws.ca

Industry: Sports, Youth Athletics, Training Programs

Role and Scope:

Full website content creation and blog writing
Program and service descriptions
Player and coach biographies
Community focused messaging

What I Did:

Wrote content highlighting player development and program values
Created messaging that supports community engagement
Balanced tone to appeal to athletes, parents, and supporters
Maintained a consistent and recognizable brand voice

Results and Impact:

Clearly communicated the academy's mission, training philosophy, and value to families and athletes
Supported lead generation for new player recruitment