Danielle Burton Content Writer Portfolio
Turning Content into Clicks, Conversions, and Conversations
Website copy, blog content, SEO optimized writing, and digital storytelling for growing brands.
My portfolio highlights writing that balances creativity, clarity, and measurable results.
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ABOUT ME
I am a content writer and digital content strategist who uses AI as a creative and research tool, not a shortcut. It helps support strategy, ideation, and optimization while ensuring every piece of content is carefully written, refined, and purpose driven.
My experience spans to blog writing, website optimization, and AEO and GEO techniques that make content discoverable not only on Google but also across AI powered search environments. I create search optimized content that is clear, engaging, and designed to help brands connect and grow online.
Every word I write has intention, whether it is to rank, educate, or inspire, resulting in content that feels human, helpful, and aligned with both brand voice and business goals.
Core Skills
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Content Marketing & SEO:
SEO-driven content strategy and Optimization, keyword research, internal linking, AEO (Answer Engine Optimization)
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Editorial & Writing:
Copy editing, brand voice consistency, blog writing, GEO (Generative Engine Optimization)
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Analytics & Tools:
Frase, Ahrefs, Google Analytics (GA4), Grammarly, ChatGPT, Claude, Semrush, Gemini
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Content Platforms:
Canva Pro, Meta Ads Manager, Wix, Shopify, Mailchimp
ABOUT MY APPROACH
How I Work
Every project starts with understanding the audience, the brand voice, and the goal of the content. I use AI to support research, ideation, SEO optimization, and structure, while all final copy is reviewed, refined, and written with clarity and tone in mind. This approach allows me to create content efficiently without sacrificing originality, accuracy, or brand consistency.
I focus on writing content that is informative, trustworthy, and easy to understand, whether that content is educational, promotional, or narrative driven.
FEATURED PROJECTS
Project #1
Client: SafeLend Canada Ltd.
Website: www.safelend.ca
Industry: Financial Services, Auto Loan Refinancing
Role & Scope: Full website content creation, blog writing, SEO focused copy, educational financial content, social ad creative, and Meta ad campaign copy/building/maintaining.
What I Did: I wrote and structured all website copy for SafeLend Canada, including homepage messaging, service pages, educational blog articles, and supporting content. The goal was to clearly explain auto loan refinancing in Canada while building trust, credibility, and transparency for consumers.
Results and Impact: SafeLend Canada established a strong content foundation that supports organic discovery, customer education, and lead generation. The content balances regulatory sensitivity with approachable language and clarity.
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Website Build, copy and optimization
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SEO optimized headings and metadata
Website
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Educational blog articles on Auto Refinancing and Financial Literacy
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SEO Optimized and metadata
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Keyword research and top ranked
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Created podcasts for articles
Content
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Social Media captions and post copy
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Social Media creative and campaign copy
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Paid Ad Headlines, descriptions
Social
Project #2
Client: Lake Weeds Away Inc.
Website: www.lakeweedsaway.ca
Industry: Waterfront and Environmental Services
Role and Scope: Full website content creation, blog writing, product descriptions, SEO content, social ad creative, and Meta ad campaign copy/building/maintaining.
What I Did: I created website and blog content designed to educate waterfront property owners about aquatic weed control while positioning the brand as knowledgeable, responsible, and solution focused. The content was written to balance environmental awareness with practical guidance.
I also developed creative ad campaign messaging and wrote social ad copy for Meta platforms, aligning visual headlines, and calls to action with the website content to support awareness and lead generation.
Role and Scope: The content supports organic search visibility, customer education, and paid campaign performance, helping users understand solutions.
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Website Build, copy and optimization
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SEO optimized headings and metadata
Website
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Educational blog articles
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Product focused content
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SEO Optimized and metadata
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Keyword research and top ranked
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Promotional Material created and printed for trade shows
Content & Promotional
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Social Media captions and post copy
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Social Media creative and campaign copy
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Meta Ad Headlines, primary text, and CTA's
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Meta ad campaigns built and monitored/adjusted
Social
Project #3
Client: MUSKOKA OUTLAWS BASEBALL ACADEMY
Website: www.muskokaoutlaws.ca
Industry: Sports, Youth Athletics, Training Programs
Role and Scope: Full website content creation, blog writing, program descriptions, player/coach bio's, community focused messaging
What I Did: I wrote content that highlights player development, program values, and community engagement. The tone was designed to appeal to athletes, parents, and supporters while maintaining a strong brand identity.
Results and Impact: The content helps clearly communicate the academy's mission, training philosophy, and value to families and athletes.
MUSKOKA OUTLAWS BASEBALL ACADEMY
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Website Build, copy and optimization
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SEO optimized headings and metadata
Website
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Community focused sponsorship package
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Family newsletters
Sponsorship
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Community focused Blog articles
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Brand storytelling and messaging
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Bring awareness of Baseball Academy available across Canada
Content
Extras
Digital Cookbook
